Free Tool

Instagram Engagement Calculator

Instantly calculate your true Instagram engagement rate. Find out how you compare against industry benchmarks and get actionable tips to improve.

Calculate your rate

Enter your metrics below to see your engagement breakdown.

Total Followers

Average Likes per Post

Average Comments per Post

Awaiting your metrics

Enter your total followers, average likes, and comments to generate your engagement report.

?What is a good Instagram engagement rate?

For most Instagram accounts, a "good" engagement rate sits between 1% to 3%. However, this varies significantly based on your follower count:

Under 10k followers3% to 5%
10k - 100k followers2% to 3%
Over 100k followers1% to 2%

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